DEARBORN, Mich., March 30 - Ford and Shelby Automobiles are at it again, this time in celebration of the fortieth anniversary of the 1968 Shelby Cobra GT500KR. To be unveiled at the 2007 New York International Auto Show, the 2008 Shelby GT500KR—the most powerful Mustang to date—will once again mark Mustang as ‘King of the Road.’

“I’m proud to once again be a part of an historical moment, bringing back the ‘King of the Road’ Mustang, and collaborating with Ford SVT and Ford Racing” said Carroll Shelby. “I’m committed to continuously upping the ante when it comes to performance, and it’s great to be doing it with Ford.” “The return of the Shelby GT500KR further establishes Mustang as the true king of the pony car segment,” said Robert Parker, manager of Ford Car Brand. “With the unveiling of the new KR we are staying true to the promise we made our loyal Mustang fans to continue Mustang’s prowess by bringing new, exciting and more powerful Mustangs to market.”

Forty years ago, at the 1967 New York Auto Show, Ford introduced the most powerful Shelby Mustang ever. Like every Mustang that bore the name ‘Shelby,’ the GT500KR carries with it its own unique story.

The 1968 Shelby Cobra GT500KR was a mid-year introduction, based on the 1968 Shelby GT500. Ford added ‘Cobra’ to the Shelby’s moniker to help usher in the beginning of a new performance era at the company. The Cobra name referred to the new 428 Cobra Jet V-8 that was planted under the KR’s custom fiberglass hood. It was the engine that would once again vault the Mustang to the head of the pack.

Ford conservatively rated the 428 CJ at 335-horsepower, but in reality it made more than 400-horsepower and 440 pounds-feet of torque. The KR model was also equipped with a modified suspension and was offered both in fastback and convertible models. Ford dealers sold 1,570 GT500KR models in 1968, 1053 fastbacks and 517 convertibles.

While the name ‘King of the Road’ may have been the perfect fit for the world’s most powerful Mustang, it also provided Shelby the chance to steal the thunder from cross-town rival General Motors. As the legend goes, Shelby learned that GM was planning to introduce a high-performance model and call it ‘King of the Road.’

Since he had always wanted to use the name, and as one to never miss an opportunity, Shelby set his organization in gear, registering the name and designing new badging for the Cobra Jet-powered Mustang, christening it the GT500KR, and bringing Ford’s ‘King of the Road’ to market before GM ever got a chance to apply the name to their product.


Thoroughbred Pedigree
Just like its 1968 namesake, the 2008 Ford Shelby GT500KR builds on the strong foundation of the Shelby GT500. Packing 40 more horses under its custom-designed carbon composite hood, the GT500KR is the most powerful production Ford Mustang ever produced.

The modern Shelby Mustang line-up started with the 2007 Shelby GT500 coupe and convertible. With the recent launch of the 2007 Shelby GT, the 2008 Shelby GT500KR becomes the third production high-performance Mustang brought to market through the relationship of Shelby Automobiles and Ford. Ford and Shelby Automobiles also partnered up with Hertz to produce a special limited run of 500 Shelby GT-H “rent-a-racer” Mustangs available only for rent.

The 2007 Shelby GT500 has been one of the most successful vehicle programs in the 14-year history of Ford Special Vehicle Team (SVT) and that success has opened the door for more performance collaborations with Shelby Automobiles and Ford Racing. Working together, these three performance powerhouses are driving Mustang momentum on the street and on the racetrack. Dealers cannot keep the cars on their lots, customers are clamoring for more, and racers are bringing home championships.

Shelby Mustangs have already achieved some impressive highlights showcasing an enthusiast demand that is unmatched in the business:
# The first 2007 Shelby GT500 available to the public sold for $600,000 dollars at the 2006 Barrett-Jackson Collector Car Auction in Scottsdale, AZ benefiting the Carroll Shelby Children’s Foundation.
# 2007 Shelby GT VIN#1 also went for $600,000 at charity auction, this time at the 2007 Barrett-Jackson Collector Car Auction (and the winning bidder also took the opportunity to purchase VIN#2 at MSRP).
# Shelby GT-H coupes auctioned off to Ford dealers after completion of Hertz rental duty consistently average $50,000, with high auction bids of $90,000.