Honda Gives Licensing Rights to Grease Monkey Outfitting Co. To Develop Clothing Line
Compton, CA 9/1/06- “The Honda Fashions Line is created by Grease Monkey Outfitting Co., a Versus Motorsport Inc. company. We look to embody the ethics of Honda engineering and Honda life in all of our clothing designs and accessories. We look to support and grow the loyal love of Honda owners worldwide.”
The fashion line was designed by Grease Monkey artists who are also hard-core tuner enthusiasts. Feeling a lack of cool things to wear that represented their lifestyle they set out to design a fashion forward Honda clothing and accessory line. They also wanted to design a line of items that you felt proud to wear everyday, away from the racetrack and car shows. This tuner market has already been targeted for arts and entertainment leaving the field of fashion a forgotten market. This is where Grease Monkey Outfitting, Co, comes in!
Grease Monkey Outfitting Co., debuted at SEMA in Las Vegas on November 1st, with its maiden product launch scheduled for January 2006. The line was promoted at the Honda booth with the Honda Civic Si Collared Jersey being worn by those individuals working and answering questions about the shown models. The response was
incredible. People didn’t want to wait for the ’06 debuted date rather they asked to purchase the shirts we were wearing off our backs!
“Honda has long been a leader in the compact performance market. According to the latest figures from SEMA, Honda and Acura products account for almost 40 percent of the total vehicles in this segment.” Our goal, at Grease Monkey Outfitting, is to provide Honda enthusiasts with a fashion line that is extremely stylish and of the highest quality standards.
The line consists of vibrant fashion T’s constructed of heavy weight comb cotton and the stylish hats are made of the highest cotton weight available. The multi-use button down shirts fit everyway of life from the office to the track and the Civic Si breathable polyester Jersey is just a great piece for any enthusiast’s wardrobe. The remaining items include a “Circuit Breaker” Jacket that could work for Spring, Summer, or Fall depending on where you live. And no outfit is complete with out pairing one of the shirts with an original Honda logo fashion wrist band.
For more information about Grease Monkey Outfitting and the line of Honda fashions please visit our website www.motorsportfashions.com or contact Jason at (310) 885-5358.