Dodge Avenger concept vehicle revealed at the “Mondial de l’Automobile” in Paris
Designed for global appeal; brings Dodge brand heritage into the D-segment (mid-size sedan market)
Chrysler Group global product offensive continues at full throttle
Paris, Sep 20, 2006 -
Dodge is looking to spin the global D-segment with the all-new Dodge
Avenger concept — a bold, styling statement that does away with the
idea that a functional mid-size car is automatically boring. Avenger’s
Dodge branded styling makes a definite statement in the D-segment,
commanding attention and evoking attributes that define the Dodge
brand: bold, powerful, capable and street smart.
This Avenger concept, finished in a striking Inferno Red, will appeal
to car buyers around the world who need the practicality, functionality
and fuel efficiency of a mid-size sedan, but want more, including a
vehicle with pizzazz that stands out and makes a statement. Avenger’s
bold Dodge styling, innovative features and solid performance would
allow them to do just that. The Avenger concept hints at the
next-generation global D-segment vehicle from Dodge.
“This Avenger concept is another expression of where the Dodge brand is
headed,” said Trevor Creed, Senior Vice President – Design, Chrysler
Group. “Avenger brings Dodge brand American muscle car heritage into
the global mid-size car segment. It does for the global D-segment what
Caliber has done in the global C-segment — it offers a unique
alternative to the competition.”
