“Designed from the inside out” is how Toyota describes its new Auris
space concept, revealed for the first time at the Paris Motor Show.
This world debut signals a new interpretation of the core Toyota design
philosophy of Vibrant Clarity, combining a forward-looking and
energetic appearance with a clear and rational approach to providing
driver and passengers with a spacious and highly practical environment.
Wahei Hirai, Toyota Global Design Managing Officer explains: “The Auris
space concept is tall and spacious. The high waistline, short overhangs
and forward balance of the cabin architecture ensure it retains a sense
of dynamism and agility, a quality we call perfect imbalance.”
Auris has a high quality interior, featuring an innovative sculpted,
bridged centre console that is both elegant and practical, bringing the
gearlever and other controls up to the perfect ergonomic height. This
leaves an open section in the lower part of the console that increases
the sense of space around the driver and front seat passenger.
The inside-out concept can also be witnessed in the panoramic glass
roof, the flat rear passenger floor and high window surfaces, all of
which contribute to the overall sense of interior light and space. The
exterior is characterised by a powerful front-end treatment with strong
vertical lines, wide shoulders and short overhangs, with sports-styled
19-inch alloy wheels, freeform geometric lamps, prominent brake
callipers and deep rear bumper with integrated chrome exhausts adding
to the dynamic look.
The striking gold exterior paint finish and interior piping reflect the
car’s name, aurum being the Latin word for gold. The result is a
concept with which Toyota aims to reflect both the shift in values of
customers in the C segment and its own optimistic brand attitude.
To contribute to a discussion on the
Toyota Auris Space Concept Unveiled At Paris Motor Show click here
