LAS VEGAS, Nev. (Oct. 26, 2006) – Since launching in 1997, Yokohama Tire Corporation’s AVID line has topped the 10 million tires sold mark. Continuing the momentum, Yokohama will debut the latest in the AVID line – the W4s – at the upcoming SEMA show in Las Vegas. The AVID W4s is the first tire in the AVID line to achieve a W-speed rating and is ideal for sport sedans such as the BMW 5-Series, Subaru WRX, Cadillac CTS, Lexus LS430 and Mercedes Benz E-Class, according to Dan King, Yokohama director of sales, consumer products. Sports cars such as the BMW Z4, Mazda RX-8, Nissan 350Z, Pontiac GTO and others are also good candidates for the AVID W4s. Sizes will range from 205/40R17 to a 255/35R20.
“The AVID W4s was engineered to deliver balance on a variety of requirements,” said King. “Today’s vehicles place a lot of emphasis on safety, environmental efficiency, power, handling and ride comfort. Yokohama engineers designed the AVID W4s to meet these demands while keeping with the popular AVID series pricing.
AVID H4s/V4s Pictured
“Our engineers utilized the A-tech tread compound in the AVID W4s, which delivers long mileage and high traction grip, giving the driver the confidence needed for wet, dry or snow-covered roads. The tire features a durable tread wear rating of 400, which is made possible by the A-tech tread compound and the even-wear tread design.”
According to King, the large shoulder blocks provide more rubber-to-road contact, resulting in enhanced cornering grip, and the shoulders also feature varying channels that are designed to cancel road noise. The continuous center rib generates responsiveness and enhances stability.
“Because passenger safety is our main concern,” said King, “the AVID W4s all-season tire provides traction due to its four, wide circumferential grooves that ensure efficient water evacuation and improve lateral traction in the snow. The staggered block design and multiple cross grooves work with the four circumferential grooves to improve both lateral stability and snow traction.”
The AVID W4s comes with Yokohama’s 30-day performance promise. Consumers can test drive the AVID W4s for 30 days and if not completely satisfied, return them for a full refund.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires for more than 89 years. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association (RMA) and the National Highway Transportation and Safety Administration (NHTSA). Details can be found at the “Taking Care of Your Tires” section at www.yokohamatire.com.
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