BFGoodrich Tires recently launched its 2007 national advertising campaign spearheaded by a new television commercial titled “Decisions.” The commercial, which aired in early March on CBS, is supported by a series of 30- and 60-second vignettes known as the “BFGoodrich Tires Road Crew Challenge.”...
Sébastien Loeb and Daniel Elena were back to their winning ways in the BFGoodrich-shod Citroën C4 WRC at the Rally Mexico last weekend. The region’s daunting gravel roads were no match for the team’s skills and added to the significance of their triumph...
Mikko Hirvonen (Ford/BFGoodrich Tires) surprised the competition last weekend by winning the WRC's newest round, the Rally Norway. The youngster led from flag to flag...
Ultra-high performance enthusiasts are in for a treat with the new BFGoodrich g-Force R1 tire, a superior DOT legal racing tire that is equipped for the racetrack.
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